Genocide is big, it is scary, and it can be extremely complex. It is hard to wrap your head around something so terrible. The truth is it is often easier to just turn away. There are a number of things that one can become engaged in and let’s face it — there is nothing sexy about genocide and it requires more emotional investment than may other causes.

The reality is this… genocide kills men, women, and children. Most often the most vunerable of these groups for reasons completely out of their control. Genocide kills because of skin colour, ethnicity, religious belief, or just pure hate. The thing is that it can happen at anytime, in any place. It strips a person of their identity. Close or far from where you are right now. It could arrive on your doorstep, at your school, or place of worship. It could kill your mother, father, sister, or daughter.

You should care about genocide because it could be you.

Read more about why you should care here.